It must however be specified that everyone can see everything as a basic principle, then in reality access can be limited only within a company group and / or the information can be partially protected to comply with regulations such as the GDPR.
WHO NEEDS IT
The traceability of a food is in many cases a legal requirement but often this traceability is an internal element of the manufacturing or processing company.
All those who must give a certain, secure and verifiable traceability cannot do without a Blockchain.
WHY USE IT
The justification of the price of a product comes from its intrinsic quality, but how can it be guaranteed? And above all how to make it known?
Today the market is essentially divided into two categories:
- The economic product
- The high quality product
If, for example, the consumer finds two oils on a shelf, one for 3 euros and one for 20 euros will buy the one for 3 Euro or you will be wondering what the 20 Euro special has.
Reading the label, assuming they want to read it, just says:
Mediterranean oils, European Union oils, Italian oil, Italian olive oil ... cold pressed, hot pressed, laid, etc.
If the producer has 10,000 olive trees and declares a production of 500,000 liters of oil, something does not come back.
If we think of Prosecco, a number of multiple multiples exceeds the possible territorial productivity, but the consumer reads "Prosecco" ... and bites.
It is evident that the average consumer does not have the cultural bases to fully understand and justify the different quality.
Educating the consumer to conscious choices is fundamental but it is the producer who must enable him to know and understand.
Here is where the Blockchain becomes fundamental, an information
HOW TO DO IT
Today any smartphone is able to read a QR code that contains much more information than a barcode.
From there you can go back to all the steps: basic product, transport, storage, processing, packaging, transport, shelf, with dates, deadlines and more.
Imagine a shelf and under each product the sign
In correspondence of the numbers we have a QR Code, above it the words: Do you want to know what you are buying? Click here
And pointing your smartphone on the QRCode, where you have activated the special QRCode reading app, you will see a detailed history of the production chain of that bottle appear on the smartphone screen.
Be assured that those who do not have adequate quality requirements for their products will be careful not to give complete information on the product and will perhaps focus on a high-sounding name, spending millions on advertising to ensure that the unwary buy the name and not the content .
Who has the quality but does not have the opportunity to spend so much has in this way the way to make known the real characteristics of its product.
HOW TO USE IT
Today there are few software houses that offer a quality product because the realization requires important skills.
Worthy of note are:
WHICH TO USE
Obviously the big users are the most attractive (Carrefour uses IBM).
But, for example, IBM has such high usage brackets as to be economically unapproachable from the small and medium-sized manufacturer, the same.
The Italtrack solution can be modulated and also allows users to experiment blockchain utility and feasibility with few movements.
In other words, by buying a certain amount of tokens (tokens) the customer knows exactly what the cost of a lot of goods is, regardless of size because each record costs a token, or, for large quantities, it is possible to sign a fixed-price contract with an unlimited number of articles.
- We protect the health of the consumer
- We guarantee the chain from the first manufacturer to all subsequent steps
- We value the product because it is verifiable by the consumer